Mission
Use the invaluable advantage of our personal and professional experiences to help our clients effectively resonate and engage with the intricate, multicultural people in the region. Our mission is clear: Help our clients communicate at a global standard while resonating and engaging with the diverse people of the region.
Insight
We realised we shared more than a crossover in our expertise but a common insight: In the UAE, effective, agile brand building for start-ups and SMEs are essential for not only their growth but also their survival, yet it is totally under-serviced by our industries.
Experience
Crafting global and local brands at the world’s biggest PR and Ad agencies, our fresh approach and entrepreneurial experience mean we understand what startups & SMEs need.
Kids
Our identity is shaped by our Scottish heritage and upbringing in the Middle East, providing us with a unique understanding of the region’s diverse cultural landscape.
“I love nothing more than meeting someone truly passionate about what they do, and entrepreneurs are a special breed of this. As a storyteller at heart, I relish uncovering a founder’s story and translating even the most complex concepts into narratives that spark action and leave a lasting impression.
Whether I’m defining a brand’s voice, shaping media strategy or thinking of ways a business can do things differently, I approach every project with a balance of pragmatism and bold creativity. With global and regional experience, I bring a hands-on, passionate approach to every venture I touch.”
“Creative Director, writer, and a seasoned traveler through the world of global brands. With years of experience at some of the world’s biggest ad agencies, I’ve shaped campaigns for iconic brands and political institutions alike. Now, I channel that expertise into Violet Rae. My career is underpinned by my ability to blend creativity with strategy helping our clients evolve with personality and purpose.
From developing disruptive ideas to solving complex problems in surprising ways, I thrive on crafting creative that not only stands out, it delivers results. Whether I’m shaping brand identities, bringing big ideas to life, or helping our clients how to work out their messaging I’m dedicated to creating work that’s impactful, memorable, and uniquely tailored to each client.”
We’re asked this all the time. Violet Rae is a name that carries both legacy and vision. It’s inspired by our grandmother, the original ‘Violet Rae’ and the heart and soul of our family, whose wisdom, humor, and strength shaped the way we approach life and now, business. Raised in a matriarchal family, she taught us the power of community, resilience, and unwavering support.
In everything we do, we aim to honour her memory by embracing the values she instilled in us—serving others, fostering respect, and leading with care. Her influence is the guiding force behind Violet Rae, and it’s this spirit that drives our work and our purpose. She is our North Star and through our work, we aim to make her proud.
Whether you’re a founder-led startup, a scaling SME, or an established organisation navigating growth or transformation, we’re here to help you move with clarity, confidence, and purpose.
Along the way, we’ll openly share our expertise, industry insights and experience so that by the time we part ways, you’re empowered to make informed decisions and achieve sustainable success on your own.