Violet Rae.
BRAND STRATEGY & COMMUNICATION ConSultancy
Violet Rae is a UAE-based consultancy.
We specialise in empowering SMEs
and startups to build their brands.
Whatever stage you're at, we're here to
help you propel your business forward.
STRATEGIC COMMUNICATIONS
CREATIVE ADVERTISING
ABOUT US.
Alexandra
Dewar
Strategy & Communications
Specialities: Relentless drive, making a good story out of (just about) anything, building connections, and telling it how it is.
Elizabeth
Dewar
Strategy & Creative
Specialities: Ideas, finding humour in (almost) anything, raising eyebrows, and packing my entire life into a suitcase.
OUR EXPERIENCE.
20+
Years Expertise
3rd
Culture
1
Clear Mission
Having 20+ years of combined experience in building local/international brands at some of the world’s biggest agencies means we bring seasoned expertise and fresh ideas.
As ‘Third-Culture Kids’ our identity is shaped by our Scottish heritage and the cultures of the UAE and Saudi Arabia. We have a deep-rooted connection and an unparalleled understanding of the region.
This unique mix of personal/professional and local/international experience
is what sets us apart, allowing us to expertly navigate the intricacies of both global and regional markets.
Our mission is clear: help our clients communicate at a global standard while resonating and engaging with the diverse people of the region.
Our STORY.
We’re Alexandra and Elizabeth. Sisters on a mission to help build UAE brands and businesses that thrive and endure.
During a special sibling trip to Kenya in early 2024, we got talking about our careers and the nuances of our disciplines: Strategic Communications versus Creative Advertising. We realised we shared more than a crossover in our expertise
but a common insight:
In the UAE, effective, agile brand building for start-ups and
SMEs are essential for not only their growth but also their survival, yet it is totally under-serviced by our industries.
We decided to partner up to create an offering that will
lead our clients to new heights of success and steer their lasting legacy.
OUR
SERVICES.
We offer everything entrepreneurs and business leaders need to build successful brands and bring them to life.
Our service offering is extensive and hyper-flexible, bridging strategic communications and creative advertising disciplines.
Brand
Strategy
Great businesses are built on this.
What's Included?
+ Compelling Brand Story
+ Clear Vision and Mission
+ Core Values
+ Strategic Positioning
+ Defined Brand Personality
+ Tone of Voice Guide
+ Deep Target Audience Profiling
+ Key Messaging that Resonates
Communication
Strategy
The engine that drives
brand strategy.
What's Included?
+ Comms Objectives/Goals
+ Channel Strategy
+ Content Strategy
+ Target Audience Personas
+ Stakeholder Engagement
+ Measurement & Evaluation
Narrative + Messaging
Transform your storytelling and captivate your audience.
What's Included?
+ Overarching Narrative
+ Messaging Framework
+ Scenario Planning
Brand
Identity
Communicate what
your brand stands for
and what it represents.
What's Included?
+ Creative Direction
+ Art Direction
+ Visual Identity Guidelines
+ Content and Copywriting
Leadership
Profiling
Cut through the noise and build credibility as a thought leader.
What's Included?
+ Thought Leadership Program
+ LinkedIn Strategy
+ Media Relations
PR+Social Media
Maximise your brand's visibility
and engagement.
What's included:
+ Press Office set up
+ Media Relations
+ Media Material Development
+ Strategic PR Campaigns
+ Content Creation + Management
+ Creative Event Concepts
+ Copywriting
+ Influencer Engagement
+ Analytics and Reporting
Crisis
Management
A pre-prepared plan of action
means you’ll always be ready.
What's included:
+ Crisis Preparedness Assessments
+ Crisis Response Planning and Execution
+ Stakeholder Communication Strategies
+ Media Monitoring and Response
+ Post-Crisis Evaluation and Learning
Workshops
+
Training
The perfect solution to help you
and your team become masters
of your brand.
What's Included?
+ Branding Best Practices Workshops
+ PR Strategies Training
+ Crisis Comms Management Sessions
+ Tailored Materials & Activities
+ Ongoing Support
Elizabeth is a great to work with creative and strategic mind. She acts as a true partner to the teams she works with and provides ideas and steering alongside a pragmatic perspective on the briefings she gets.
- Laure Van Hauwaert
WPP Executive Director EU institutions
Alexandra’s expertise in PR and media relations was truly
remarkable. Her professionalism, creativity, and results-driven approach makes her a valuable asset to any team. I highly recommend her for her outstanding PR skills and strategic thinking.
- Mehdi Berrada
Global Head of Marketing FMCG @ Tate & Lyle
client
Reviews.
I worked with Elizabeth on the awareness-raising campaign on consumer affairs #yourEUright - the biggest ever launched by the Justice and Consumers Dept of the Commission. Elizabeth was instrumental in securing a modern look and feel
of the campaign and in defending the creative vision throughout the process.
European Commission Deputy Head of Comms & Inter-institutional Relations
Alexandra’s passion and drive were evident as her client - she was committed, responsive and flexible which was exactly what we needed
in a partner. Her support was pivotal to the successful opening of new branches and services - huge thank you to Ally!
- Amanda Gravitis
CEO @ Smart Salem
At Violet Rae, we’re a literal family, so we’re a close-knit team. And our clients are an extension of that - people
we work with, not for.
You might know exactly what you need. You might have
no idea where to start. It doesn’t matter because we’re here to help you figure it out. Along the way, we’ll openly share
our expertise, industry insights and experience so that by
the time we part ways, you’re empowered to make informed decisions and achieve sustainable success on your own.
Whether you’re an entrepreneur looking to establish your presence or an existing SME aiming to scale up, we’ll provide you with the support and guidance you need. We're here to make it happen together.
It’s The Violet Rae Way.
our
.
Agencies and consortiums we've worked in:
Brands we’ve worked with.
LET’S TALK.